She had known each other for three years, and this was the first time she had met for dinner. Reporter's eyes, Lisa has been a young, energetic and talented girl, the UK returned from studying abroad, in the domestic well-known investment bank internship, and then turned VC investment manager.
No matter how hard it was, she said she had never cried. But this time she wasn't nervous. Since becoming an investment manager in VC, it is really realized that the feeling of being \"cold-eyed \", no matter how hard she works, is not very valued.
She often traveled to and from beijing, shanghai, hangzhou and other places, for half a year she had not attended the reunion, the whole person slightly tired, vicissitudes of life, this is not a post-90s girl should have the appearance. And inside the VC, Lisa is a “lonely ” individual.
If you do your job well, you will be laughed at if you don't praise it. Why should a girl be a bitter investment manager? A friend advised her to change her job. \"Shouldn't women do jobs like finance, IR, PR and administration in VC?\"
After eleven years of 2019, Lisa had a tough time in life, and her VC had a staff downsizing because of the market, and Lisa became the \"unlucky\" person when she didn't figure out what the problem was.
It was during her two-month job search that she left the former VC that she began to realise that not only were former institutions, but that the industry as a whole was more \"excluded\" female investment managers. \"I'm a woman, and I don't give you a chance to interview.
Some well-meaning hr told her,\" an investment manager is too short for a year, and a position that requires a lot of physical exertion, women don't have a innate advantage, most institutions don't use female investment managers, and no one is willing to increase their risk.\"
\"Many institutions don't recruit women investment managers, they don't do sexism.\" A well-known VC investment VP Liu Qifeng to reporters. He further points out that certain positions, such as investment managers and investment directors, are not very suitable for women. \"Even when women are partners, there are few who start with investment managers, and IR and post-investment management are their strengths.\"
Jenny, who was in charge of IR at the VC, used to have a few meals a week, and now the frequency of such engagements has fallen sharply, feeling that the wind of the winter has penetrated every equity investment practitioner, and IR has never been a glossy career. \"Staying up late, working overtime, and socializing are common things, and data research, project research, and fighting at the forefront aren't easy at all.\"
\"It's not our job to dress up and eat and drink every day. A lot of people have a \"misunderstanding\" about IR work, saying it's not a very professional position.
\"Those are the professional prejudices of the dirty people, and they don't bother to pay attention. However, she also felt that 2019 compared to 2018, the overall fund-raising environment is not as good as before, IR is very difficult to do, the pressure is huge,\" partners are uncertain LP \".
Most of them have wandered through Vanity Fair, with background, family background, education and dignity. Having a good IR is like finding a cash machine.
This is not true, and only a few people fit into the imagined IR portrait. Most people, especially young women, want to stay out of IR, which is very difficult, and the creative circle is not an area that can be played by beauty and temptation.
However, the belief that IR is a \"money printing machine \"was largely due to the explosion of VC fission and the explosion of investment institutions in recent years, leading to more non-professionals joining the high-risk\/return sector.
Many new agencies have reduced IR requirements to intercept LP. \"All roads lead to Rome, and to see who is better able to get the money, there is no need to take advantage of the weakness of humanity to gain value from LP. Industry sources said.
A VC in Shanghai last week released an IR recruitment message on the platform, two of which attracted the attention of reporters, one is that it must be young women, the other is that it can be a specialist. And when the reporter consults old VC's HR, she says,\" IR needs very professional person to be competent, the specialized degree is too low.\" Industry insiders believe that \"many institutions have long lost the bottom line.\"
\"There is no competitive VC on the market, why can also raise money, eat management fees? They bring in girls with high-end identities, brainwash them, paint pies, and cajole LPs. The industry also said,\" unprofessional people will never be able to do professional things, winter comes, just can wash off a lot of VC, but also can make some women who are hungry by paisley sober.\"
\"I think a lot of new VCs don't use IR at all, it's enough to maintain a relationship partner, IR doesn't have a deep foundation, and communicating with customers is a problem. Wang Tao, investment director of Xinrui VC, told reporters. \"Now that many institutions themselves are in the wrong zone, do they think they can maintain a good relationship by virtue of beauty? LP isn't stupid now, still want to be able to see real gold and silver.'
The head of LP operations at one agency told reporters that IR practitioners were indeed mostly women and that they were more delicate, while large IR was a very professional group that understood projects, analyzed trends and was no less than anyone else.
In his view, young women enter the VC industry, is to mix a high-end circle, have better opportunities for further study, some are looking for a \"Gao Fu Shuai\" married. \"There's IR doing it, it's become LP lovers, it's become cannon fodder, it's depression, madness, it's been used, the blood level of the dog is unimaginable, it's the root of this series of problems, the obsession with money, it's not a good phenomenon.
\"The dream is beautiful, the reality is bony, the sky doesn't drop the pie, IR is not a springboard to financial freedom. Women should look rationally at IR posts and not be the victims of people with ulterior motives. said Liu Liming.
PR's tentacles have grown longer than IR's. In particular, many new VC and early VC, this position is the most test of comprehensive ability of the \"versatile.\"
\"The secretary, the assistant, the writer, the recruitment, the docking project, the activities for the cast enterprise. Holding a salary and playing different roles is the daily PR. Even so, PR remains a highly mobile position.
\"It's no exaggeration to say that changing jobs a year is not new to PR.\" Xiao Ya helpless expression. Early in the morning and dark, as if \"firemen \",\" really what the problem, go where to solve.\"
Among the many \"characters \", xiao ya is more disgusted to write things. According to common sense, xiao ya media origin, this should be the most difficult for her, but it is the writing, often make her scalp numb. \"Every time a partner attends a meeting, there are so few things that I need to write a lot of stuff into it. It's not his point of view.
\"It's absurd that he is like a servant who does chores, and now he's going to make money for his family. Starting in 2020, mr shaw's kpi added a new mission to \"help raise money \". She asked for a raise, the leader said,\" her brand work has been less effective, the ultimate value of publicity is to raise money to serve, cannot do is incompetent.\"
Xiao ya's former character is not afraid of the sky, not afraid of the earth, since she became a mother, after having a three-year-old daughter, her whole person became \"smooth\" up, in the past so many tasks, she did not worry, now, her heart is very bad taste.
It's awkward whether you go or not. Looking back, she felt that although she knew a lot and had a lot of skills, she didn't build a special advantage in one, which means that even if she changed her job, she wouldn't necessarily have a strong competitive edge.
And in a familiar working environment, she was able to handle it. However, xiao ya also said that the most important thing to do pr is in the resources, relationships, connections, firmly in their own hands,\" I used to ignore these three aspects of deep ploughing.\"
Lisa recently sent a WeChat to reporters in her hometown, decided to go to the investment bank to do FA after the Spring Festival, her brother gave a chance, and her advantage is also on the project, Lisa does not want to give up what she learned before. In 2020, it's a challenging start for her or for the equity-investing industry, and the weather will always get warmer despite the thorny winds ahead.
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